Growth is very analytical, especially if your goal is to drive acquisition early on. You're looking for someone that's data-centric, but also user-centric. In terms of how experience they need to be, I think it just really depends on what you're looking for and whether you want to scale an org or find a more senior person.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.