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How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan

In Depth

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How to Drive Seat Growth at Dropbox

When you think about metrics, what's the process to sort of land on those? And was it intuitively obvious? Or was there a lot of iteration to sort ofland on? These are the things that are going to govern the business set priorities. The metrics by the time we started, I think part of it was because Dropbox was already pretty mature,. Some of them were very obvious, free trials.

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