When you think about metrics, what's the process to sort of land on those? And was it intuitively obvious? Or was there a lot of iteration to sort ofland on? These are the things that are going to govern the business set priorities. The metrics by the time we started, I think part of it was because Dropbox was already pretty mature,. Some of them were very obvious, free trials.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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