Dropbox in many ways was an early pioneer in product-led growth. We didn't really have this programmatic motion until our team started in 2014. Webflow's journey has been very different in the sense that we started our growth team here much earlier stage.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including: