Webflow CEO: Process is more like a guardrail or the how behind it. What's really important is that all PMs are bought into the fact that it's really important to think about monetization of their features. In the past, I think it was more of an afterthought and even PMs were not involved in thinking as someone that's thinking about your feature end to end"
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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