The main thing that that benefits from a pricing perspective is really understanding often, especially as you're scaling and thinking about getting into 200 million air or 500 million air. In many companies, it means moving up market. That might mean going after a certain segment. It also means making really difficult trade-off decisions. And to make those hard decisions, you need to know where you're going.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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