We essentially went through this synthesis because there were multiple users we had recruited. We looked at how frustrated users were getting and then also looking at the converse if a user figures something out. And once they find something out, if it's an unlock, how can we help guide users to those unlocks? So we took a very standard PM approach of just looking at the different problems we wanted to solve starting to prioritize those.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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