Pricing council is a group of the CMOs, pricing team and PMM. They work on an initial proposal that they have in a Google Doc. If it's non-controversial, if it's just like these two people need to align or need to pull more data, that's what that looks like. We used to always meet now where at a point where we kind of understand what our pricing principles are,. So many things now go through async review.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.