INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

1

Introduction

00:00 • 3min

2

A. What's Your Favorite Item?

02:34 • 4min

3

What's the Difference Between a Stock Market and a Company?

06:11 • 2min

4

The Three Components of Product, Design, Engineering and Finance

07:54 • 2min

5

How to Build a Product That Lasts Forever

09:55 • 2min

6

How Do You Prioritize Your 20 Hours?

12:00 • 3min

7

How Do You Build a Product on Upwork?

14:34 • 3min

8

The One That We Got Way Wrong

17:51 • 2min

9

How to Solve a Problem Like This?

20:04 • 2min

10

How Did You Know You'd Be Raising Money?

22:07 • 2min

11

Is There a Stream Lined Product for Automotive?

24:16 • 2min

12

How Did You Tell That Story to Your First Customers?

26:03 • 2min

13

I'll Read This Up Date Because I'm Interested in This Car.

28:14 • 2min

14

The Best Way to Retain a Product Is Through a Group Chat

29:47 • 3min

15

You Gas Our Venture Back, but It's Almost Too Late

32:25 • 2min

16

Is There a Lifetime Value for That?

34:08 • 3min

17

The Start Up Smile Curve

37:01 • 2min

18

Founders Need to Be 'Selfish'

38:33 • 2min

19

What's the Difference Between Equity and Scalability?

40:32 • 5min

20

Building a Community - Invested Relations

45:10 • 2min

21

The Story of the Hones Wagner Car

47:37 • 2min

22

Investing in a Car

49:53 • 2min

23

What's the Job to Be Done for Most of Your Customers?

51:26 • 3min

24

What Are You Most Proud of About the Product?

54:23 • 3min