Idea to Startup

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Feb 12, 2020

57:32

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Highlights

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Episode notes

What Are You Most Proud of About the Product?

02:58

Building a Community - Invested Relations

02:27

Is There a Stream Lined Product for Automotive?

01:47

Introduction

3min

A. What's Your Favorite Item?

4min

What's the Difference Between a Stock Market and a Company?

2min

The Three Components of Product, Design, Engineering and Finance

2min

How to Build a Product That Lasts Forever

2min

How Do You Prioritize Your 20 Hours?

3min

How Do You Build a Product on Upwork?

3min

The One That We Got Way Wrong

2min

How to Solve a Problem Like This?

2min

10.

How Did You Know You'd Be Raising Money?

2min

11.

Is There a Stream Lined Product for Automotive?

2min

12.

How Did You Tell That Story to Your First Customers?

2min

13.

I'll Read This Up Date Because I'm Interested in This Car.

2min

14.

The Best Way to Retain a Product Is Through a Group Chat

3min

15.

You Gas Our Venture Back, but It's Almost Too Late

2min

16.

Is There a Lifetime Value for That?

3min

17.

The Start Up Smile Curve

2min

18.

Founders Need to Be 'Selfish'

2min

19.

What's the Difference Between Equity and Scalability?

5min

20.

Building a Community - Invested Relations

2min

21.

The Story of the Hones Wagner Car

2min

22.

Investing in a Car

2min

23.

What's the Job to Be Done for Most of Your Customers?

3min

24.

What Are You Most Proud of About the Product?

3min

Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!