Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

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How Do You Build a Product on Upwork?

Upwork is a free lance platform that allows you to get developers or designers. It's like an alibaba for for freelance work, but it's also something where i've made some really awesome connections on upwork. The idea came about because we wanted access to the stuff, so we could find one or two of personas that are kind of like, adjacent to us.

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