INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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How Did You Know You'd Be Raising Money?
In the beginning, it was very much uncharted territory, and we're the first to do it. A lot of whatwe'll do in the next year is about making a brand name," he says. "We have great partnerships outside just the vehicle space"
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