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INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
How Did You Know You'd Be Raising Money?
In the beginning, it was very much uncharted territory, and we're the first to do it. A lot of whatwe'll do in the next year is about making a brand name," he says. "We have great partnerships outside just the vehicle space"
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