2min chapter

Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

CHAPTER

How to Build a Product That Lasts Forever

Beno was the first real product hire at his company, which is now well known in new York. He left after two years when he realized it wasn't right for him to stay there long term. Bovo: "If you don't put it n the table at some point and get it out of your system like that, just, it's going to last forever"

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