2min chapter

Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

CHAPTER

The One That We Got Way Wrong

Awson: We always thought that, ah, like the car enthusiast, the hard cor car buyer and someon who rally knows every detail of this individual vehicle would gravitate towards our platform. That was the one we got way wrong. Awson: It's very easy for founders to sort of fall in love with these early personas, or early customers,. And then when you build something for them ad they don't like it, you take it personally., he says.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode