INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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The One That We Got Way Wrong
Awson: We always thought that, ah, like the car enthusiast, the hard cor car buyer and someon who rally knows every detail of this individual vehicle would gravitate towards our platform. That was the one we got way wrong. Awson: It's very easy for founders to sort of fall in love with these early personas, or early customers,. And then when you build something for them ad they don't like it, you take it personally., he says.
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