
INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
00:00
What's the Job to Be Done for Most of Your Customers?
We want to be what coin base is to crypto, and what robinhood has become to this group of investors who i think the fidelities and the schwabs of the world were neglecting a little bit. We want to do that for this all encompassing group of people who have bo kno great nestalgia around these products. Know this value, but don't really necessarily follow the stock market. This is their stock morget. And we've seen that those users have become very, very sabby around our stock market. They're not necessarly rushing for the exits to try and make a quick flip. Nd they believe in the long term value of these
Transcript
Play full episode