2min chapter

Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

CHAPTER

The Story of the Hones Wagner Car

We don't do somewhere we like advertise at non stop. It's just a space that we want people to walk into and ask questions. Every two months we change it out with all the asses that are available for like that two months, trash inside the ap go inside the store as well. So you can come there, you cold hang out. You coud buy some stuff, have some coffee in a week end, maybe a drink at night, if we're oing, like a happy hour type of thing. But all around you is all these really important artifacts. We get that out of the store as much as we get it out of the ap right now. O.O

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