Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

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The Best Way to Retain a Product Is Through a Group Chat

The best way to reinforce a product that you should buy, or you should spend money on, is a bunch of friends reacting to you talking about it. So if we can get into a group shap and send a picture out, and that spurs in a a seven or eight or ten line conversation with you and six other friends, we know we'll get at least you and one of them. That's the plan for us. And i talke, we have got the name of paul, who does our r a lot of our paid social in house. He really understands what the mattres fof success are on social platforms. If you're not cutting through noise with content

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