3min chapter

Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

CHAPTER

The Best Way to Retain a Product Is Through a Group Chat

The best way to reinforce a product that you should buy, or you should spend money on, is a bunch of friends reacting to you talking about it. So if we can get into a group shap and send a picture out, and that spurs in a a seven or eight or ten line conversation with you and six other friends, we know we'll get at least you and one of them. That's the plan for us. And i talke, we have got the name of paul, who does our r a lot of our paid social in house. He really understands what the mattres fof success are on social platforms. If you're not cutting through noise with content

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