INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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Investing in a Car
A lot of founders assume that people will care more about their product than they actually will, like right out of the gates. And and what you guys are able to do is just make a promise, keep a promise. That should be the goal, in my mind, for anything that's not that subscription product. I still get shocked all the time, like when people spend money in the act,. i see an investment come that's never not shocking.
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