Idea to Startup

Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  Also, I'm writing a book! Want to help me? Sign up here. Tacklebox

Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!HELP BRIAN WRITE A BOOKTacklebox 00:30 - Brian’s Writing a Book02:34 - Why Easy Stuff is Hard05:02 - Your Risk Threshold07:15 - The Riskiness Equation11:27 - Why This Is So Bad and What To Do14:14 - The End

Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.Tacklebox (code Holiday for 50% off month one)Graham WeaverTimestamps:00:30 How to get lucky03:11 Story Time: Getting Press for 3Degrees11:06 Tacklebox12:32 The Five Types of Luck15:05 Luck for a Date Planning Service16:25 Luck Gatekeepers17:45 Luck Routines and your Luck Budget

Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.Tacklebox00:00 Tacklebox00:30 Pros and Amateurs02:08 Homeschool Idea05:47 The Story of Future You06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams07:42 Tacklebox08:50 SOPs14:19 An SOP for a Problem Worth Solving14:46 Customer Language15:55 SOP Problem Doc19:40 The Stakes23:00 The Startup Journal

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.  TackleboxThe Brain Audit00:00 Tacklebox00:37 How to Speak Problem01:21 The Brain Audit01:55 Farm Stand Problem Language06:03 The Idea: AI to Get Out of Debt07:38 Smooth Jazz08:07 Why You Won’t Use Problem Language10:31 Signs in NYC15:00 AI for Debt17:41 Landing Page Test19:18 The End: This Is Everywhere - Cold Email Examples

Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.TackleboxIdea to Startup Newsletter00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian’s seen in a while06:42 Smooth Jazz07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee

Discover the secrets to naming your startup effectively! Explore strategies that focus on problem description and desired outcomes to fuel organic growth. Learn why aligning your name with customer needs is crucial, steering clear of personal biases. Unpack common naming pitfalls and understand the vital role clarity and relevance play in customer engagement and searchability. This insightful discussion offers practical tips to help ensure your startup stands out in a crowded market!

Discover how AI can transform customer interviews into a more efficient and insightful experience. The discussion highlights overcoming common challenges like accountability and effective outreach. Uncover the concept of 'whisper ideas' to spark genuine founder-customer dialogue. Learn how tools like granola.ai can enhance interview recording and insight synthesis. Plus, get tips on navigating the uncomfortable aspects of interviews to achieve meaningful feedback.

Discover a four-part system designed to unlock your brain's creativity! The discussion uses engaging analogies, like a baseball training facility and a corked wine bottle, to illustrate how to identify problems and gather information. Learn how reflection and testing can elevate your brainstorming game. With a mix of structured techniques and spontaneous thinking, this guide equips listeners with actionable steps to generate innovative ideas and tackle challenges head-on.

Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  TackleboxIdea to Startup NewsletterIdea to Startup BotFarnam Street - Surface AreaThe AlchemistNatalie Imbruglia - Torn00:30 When to Quit Your Job03:25 Life Expenses Excel Sheet04:05 The Skeptical Startup Framework06:25 The Idea: Home AV Improvements07:44 Smooth Jazz08:22 The Logistics of $8k11:26 An AV Marketplace12:46 Reduce the Surface Area15:27 The Search16:30 A Lead for the AV Startup19:16 The End - Your Goals19:26 A Goal Framework