Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, and we'll talk about a Magician on the Upper West Side.TackleboxHow to Make $1,000 TodayIdea to Startup NewsletterIdea to Startup Bot 01:25 Intro02:32 Make as Much Money As You Can In One Week10:13 Smooth Jazz10:45 The Magician14:22 Non-Alcoholic Drinks

Discover how to prioritize high-value work as an entrepreneur, with insights on differentiating between crucial and less critical tasks. Learn strategies for effective prioritization and workflow for idea-stage founders, including creating an operating system to manage distractions and track progress.

Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get a little help from Goodfellas and Taylor Swift. TackleboxIdea to Startup NewsletterIdea to Startup BotAnti-Hero - I stare directly at the sun but never in the mirror - (quietly a better version)Goodfellas00:30 Intro02:54 Is My Idea Actually Good?04:13 Goodfellas05:44 Smooth Jazz06:11 Should I Stop Doing This Podcast?08:24 The Process08:55 The Three Prompts12:20 The Things That Always + Never Work Lists17:27 The Plan18:58 You19:57 People Over 30 Don’t Sprint

Learn how to create impactful content without feeling overwhelmed. Discover the best way to generate content, explore different stages of the content system, and find out about the best burrito in NYC. Understand the importance of noticing details, empathizing with customer needs, and engaging with your audience in unique ways.

One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We’ve Got Mice05:15 The Mouse Man’s Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

The podcast discusses a Weekly Prioritization Framework for entrepreneurs, emphasizing the shift from to-do lists to calendars. It highlights the importance of weekly progress reports and environment design. Insights from Finland on prioritization and system overview are also covered.

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. TackleboxIdea to Startup NewsletterThe LugeTackle the Monkey FirstMiro00:30 The Concierge MVP02:05 The Grant Concierge MVP Example04:56 Pushback06:30 Smooth Jazz07:00 David’s Idea09:23 Concierge MVP Step One: The Three Components of Wild Success10:43 Monkey and the Pedestal14:08 Concierge MVP Step Two: Acquiring Customers18:22 Concierge MVP Step Three: The Test21:03 Concierge MVP Step Four: The Feedback Loop22:52 The End - 85% of the Way There

Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you.We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. TackleboxIdea to Startup NewsletterIdea to Startup BotBig FishPut Your Ass Where Your Heart Wants to Be 00:30 The Business You’re Not Quite Ready to Start 01:31 The Three Gaps03:28 Why Turtles Swim Across the Atlantic Ocean07:11 Smooth Jazz07:40 Before You’re Ready08:16 The Customized Diet Idea10:20 The Notion Idea Template12:06 The Knowledge Gap - The Expert Interview15:51 The Network Gap - The Monthly Newsletter17:48 The Product Gap - The Marathon Shoe and The Knowledge Spectrum21:33 The End - Action Reduces Fear

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.TackleboxIdea to Startup NewsletterByldd"I'm a Neuroscientist, and these are 5 things I do every day"1:00 Your Entrepreneurial Self 2:35 The Dads7:00 Byldd8:04 Why Find Your Lobster Failed12:40 The Serious Email14:12 Entrepreneur or Tourist?15:13 Your Entrepreneurship Handbook20:30 The End - Implementing

Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  TackleboxIdea to Startup NewsletterBuilding a Story BrandYour New Life Will Cost You Your Old OneWork Clean - The Life-Changing Power of Mise en PlaceHow to Write Essays that Spread00:30 Storytelling for your startup03:24 The Two Reasons for the Barefoot Son Story07:09 Smooth Jazz07:37 The Three Ruls of Good Storytelling for Entrepreneurs08:45 Rule 1: Good Stories Are About Speed10:44 Rule 2: You Don’t Matter11:39 Rule 3: A Good Story is Earned12:22 Mise En Place14:10 The Ingredients of Your Story17:09 The Accelerants19:24 Airbnb Interior Design23:23 The End: Montaigne