
Idea to Startup
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
Latest episodes

Apr 29, 2025 • 8min
A Startup Misogi (A No Whisper Ideas Post)
Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. TackleboxNo Whisper IdeasThe North Fork CenturyThe RideMisogiJesse ItzlerProof That You Can Do Hard Things00:00 Intro - What This Is01: 34 A 100 Mile Bike RIde02:22 A Misogi Challenge04:16 Startup Misogis

Apr 24, 2025 • 24min
How to Pick Which (Of Your Many) Ideas to Pursue
Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.TackleboxNo Whisper Ideas00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)02:32 The Two Types of Entrepreneurs07:13 Erica’s Ideas12:40 Smooth Jazz13:05 Reps16:20 The ERP Rubric22:51 The ERP in Action

Apr 4, 2025 • 25min
Giving Your Startup an Identity
Discover the importance of establishing a startup identity and how it simplifies decision-making. Learn how mastering swimming technique can be a metaphor for clarity and efficiency in business. Embrace a novice mindset to foster creativity and growth as an entrepreneur. Follow Carl's journey to find the right customer for his AI Spanish learning tool, utilizing a strategic decision equation. Finally, gain insights into defining your startup's identity with practical exercises that can guide your entrepreneurial journey.

16 snips
Mar 20, 2025 • 26min
Extreme Quality
Explore the concept of 'extreme quality' as a game-changer for startups, proposing a shift from speed to excellence. Discover how the Car Guy revolutionized the car buying experience by prioritizing customer needs. Uncover six essential components for identifying high-leverage moments with customers and learn about the 'Quality Equation' for assessing product impact. The discussion emphasizes the importance of personalized interactions in business and leveraging customer feedback to drive innovation.

19 snips
Jan 10, 2025 • 27min
How I'd Start a Startup in 2025
Explore the four key steps for launching a startup in 2025, beginning with a life audit to reshape priorities. Discover how understanding the irrational nature of both founders and customers can lead to better business decisions. Learn to increase your Luck Surface Area and turn savings into startup success through strategic planning. Focus on building a relationship with just one customer for meaningful growth. Embrace accountability and enthusiasm as vital components in the entrepreneurial journey.

9 snips
Jan 2, 2025 • 25min
Testing an Idea Live on the Pod, Part Two: AI for Parenting
Delve into the emotional intricacies of parenting as experts explore the intersection of AI technology and care coordination. Discover innovative solutions to tackle the challenges of managing work and childcare, emphasizing parental mental health. A compelling 'wedge product' emerges, designed to streamline communication between caregivers and parents. Engaging interviews reveal real problems and inspire user-focused designs, while tips like the Pain Text add a creative flair to the discussion. Join the journey towards smarter parenting solutions!

Dec 11, 2024 • 18min
A Live Idea Test: AI for Parenting
Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. Tacklebox Granola 00:30 Intro - Testing a Startup Idea Live03:01 The Three Questions for Any Startup04:40 Where Magic Comes From07:44 Smooth Jazz08:16 Who’s it For + What’ll it Help Them Do?12:32 The Four Potential Problems13:52 Problem Selection

Nov 27, 2024 • 21min
Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on?
A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing Tacklebox - "muchadoaboutstuffing"ClaudeHow to Engineer LuckSlow HorsesTimestamps:00:30 Intro - The Mailbag02:08 Question One: How to Actually Use AI Right Now06:00 Electric Vehicle Problem Language08:52 Question Two: Which Tactic?14:09 Question Four: Are All The Good Ideas Taken?19:24 The End - how to help

Nov 21, 2024 • 22min
Three Ways to Approach Your Startup Like a Pro (Encore)
Explore three game-changing strategies that distinguish successful entrepreneurs from beginners. Learn how leveraging existing infrastructure can streamline your startup. Discover the concept of anti-marketing to build genuine trust with potential customers. Hear stories ranging from a comedian's Uber ride to Frank Sinatra's legacy, illustrating the orchestration of luck and serendipity in business. Embrace the idea of creating value first in every interaction, and understand the importance of aligning with customer behaviors rather than forcing change.

Nov 13, 2024 • 20min
How to Engineer Luck
Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.PARTNER: XLR8 DevTacklebox (code Holiday for 50% off month one)Graham WeaverTimestamps:00:30 How to get lucky03:11 Story Time: Getting Press for 3Degrees11:06 XLR8dev.com12:32 The Five Types of Luck15:05 Luck for a Date Planning Service16:25 Luck Gatekeepers17:45 Luck Routines and your Luck Budget
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