Idea to Startup How to Niche if You're Afraid of Niching
Oct 30, 2025
Explore the intriguing dilemma of whether to niche down as an entrepreneur. Hear about the benefits and drawbacks of a focused approach, and understand how a good niche can establish trust. Discover how to grow from a niche—vertically or horizontally—while learning the importance of influential customers. Delve into stories of unique business concepts, like a chef teaching through smell, and reflect on the importance of choosing a niche that addresses customer needs, not personal preferences. Trust your future self to navigate the journey!
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Niche As A Shortcut To Trust
- A niche is a shortcut to trust because specificity signals you understand a customer's exact problem.
- Specificity speeds learning, feedback, and early customer commitment.
Chef's Smell-To-Cook Workshop
- A chef pitched a workshop teaching smell-vocabulary to turn anyone into a better cook without a stove.
- He ran informal tests where students identified spices blindfolded and then used that vocabulary to cook.
Use Niches To Rapidly Practice
- Use a niche to get rapid practice: chase attention, craft a promise, package it, then deliver.
- Treat the niche as a learning environment, not the final market.
