Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow.
1:00 Kurt Vonnegut - The Shape of Stories
2:38 The Niche Question
4:15 The Jiro Problem
5:20 Act 1 - A Chef's Startup
7:48 Smooth Jazz
8:15 Act 2 - What's a Niche For?
8:44 A Niche is a Shortcut to Trust
11:49 A Niche to Seed Future Growth
13:40 What a Good Niche Looks Like
14:25 The Cook By Smelling Niche
16:38 Act 3 - How to Grow From a Niche
17:29 Grow Vertically or Horizontally?
19:20 Grow through Influential Customers
20:00 Spice Smelling Niche
21:14 Act 4 - The Real Villain, and the Real Hero
22:11 Trust in Future You
