Idea to Startup How to Find Your Customers In-Person (Even If You're SURE You Can't)
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Dec 5, 2025 Discover the power of in-person customer acquisition, crucial for early-stage founders. Learn how specificity builds trust and drives conversions! Explore methods to find hard-to-reach customers, including filter events and park strategies. Get tips on crafting an effective outreach script, emphasizing problem-solving. Physical cards and simple landing pages can help capture interest. Ultimately, realize that stepping out of your comfort zone pays off, yielding the best ROI and deeper customer insights.
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Specificity Is A Superpower
- Specificity about your customer makes acquisition and messaging dramatically easier.
- Picking a hyper-specific customer creates trust that substitutes for lack of social proof.
Cropped’s Street-Level Launch
- Jess launched Cropped by handing quirky cards to women with very short hair in NYC and ran a weekly pop-up using a Craigslist barber chair.
- The hyper-specific offer (15-minute touch-ups subscription) created immediate demand and a line out the door.
Make A Three-Part In-Person Plan
- Build a repeatable in-person plan with three parts: filter, script, and media.
- Remove unknowns by designing a step-by-step process to make uncomfortable outreach habitual.