Idea to Startup Testing an Idea's Potential Using the ERP Rubric: FODMAPs
May 28, 2025
Dive into the world of startup ideas as the intriguing ERP Rubric is put to the test! Explore how Erica's FODMAP concept aims to help those with dietary sensitivities. The discussion includes crucial strategies for identifying customer pain points and enhancing market viability. Learn about the challenges of customer conversion and the importance of gathering feedback for organic growth. Plus, there's a fun nod to Jon Hamm sprinkled throughout!
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Early Rep Potential Concept
- The best startup idea is the one you can test and practice solving the most quickly.
- Early momentum depends on running "full rep" tests fast to improve problem-solving.
Choose One Specific Customer
- Pick one specific customer who has disproportionately high pain.
- Avoid diluting focus by mixing customer types to build strong trust.
Finding Your Customers
- Assess your unfair advantage to find customers through networks or communities.
- Test if you can reliably find your target customers quickly, like finding 15 customers in a weekend.