Idea to Startup

How to Stand Out in a Crowded Market - A Mouse Pod (encore)

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Jul 16, 2025
This engaging discussion highlights the art of standing out in a saturated market, using a mouse control business as a colorful case study. It shares four powerful lessons, including the need to match your funnel with customer emotions and leveraging unique offerings. Personalization emerges as a key theme, emphasizing how targeted strategies can help businesses thrive. With humorous anecdotes about unexpected household intruders, this talk combines practical advice with relatable storytelling, making it a must-listen for aspiring entrepreneurs.
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ANECDOTE

Urgent Mouse Problem Story

  • Brian Scordato shares his personal experience dealing with an urgent mice infestation at home.
  • He compares typical exterminator options with a unique local mouse expert who stood out by charging upfront and acting fast.
ADVICE

Match Funnel to Customer Emotion

  • Map your customer journey deeply, starting before they find your business online.
  • Tailor your funnel and messaging to customer emotions like urgency to create momentum instantly.
ADVICE

Create Feature Fold for Contrast

  • Create a feature fold by listing competitors' features and your unique features on opposite sides of a paper.
  • Avoid overlapping competitors' features and market your unique solution to reduce customer decision fatigue.
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