Idea to Startup

How to Pick Which (Of Your Many) Ideas to Pursue

Apr 24, 2025
Struggling to choose between your startup ideas? Discover the Early Rep Potential (ERP) Rubric, a scoring system designed to help you identify which concept will gain traction quickly. Hear Erica's journey as she navigates her twenty ideas and learns to prioritize them effectively. The conversation breaks down the two types of entrepreneurs and emphasizes the importance of rapid customer engagement. Tune in for tips that could transform your approach to selecting the next big idea!
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ADVICE

Use ERP to Pick Ideas Early

  • Avoid spending a year on the wrong startup idea by using a structured evaluation approach early on.
  • Use tools like the Early Rep Potential (ERP) rubric to quickly compare and choose the best idea to pursue first.
INSIGHT

Two Entrepreneur Types Explained

  • Entrepreneurs fall into two groups: grudging, who solve pressing problems, and gleeful, who chase many ideas.
  • Grudging entrepreneurs succeed with focus; gleeful ones need structure to avoid spreading themselves too thin.
ANECDOTE

Erica’s Health Journey Sparked Ideas

  • Erica's personal health issues highlighted undetected problems like mold and food sensitivities.
  • Her journey from personal struggles inspired a complex yet unfocused health tracking system she wants to simplify.
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