Evaluating Business Ideas: A Strategic Rubric

Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.

• Tacklebox
• No Whisper Ideas

00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)
02:32 The Two Types of Entrepreneurs
07:13 Erica’s Ideas
12:40 Smooth Jazz
13:05 Reps
16:20 The ERP Rubric
22:51 The ERP in Action