Exploring the struggle of entrepreneurs to resist new ideas while focusing on their main one, balancing curiosity and persistence. Discussing the allure of new startup ideas and the importance of data-driven decisions. Insight into decision-making patterns, chronic pain management, and sprinting to assess startup viability quickly. Learning about finding hungry customers through a baking competition to test business ideas.

Learn how to select the perfect first customer for your startup, avoiding common pitfalls that can hinder growth. Discover the five essential characteristics your first customer needs, and hear a unique Myers Briggs startup matchmaking story. Dive into the importance of pain, knowledge spectrum, measurement, influence, and frequency when choosing your startup's initial customer.

Explore the necessity of tackling unfamiliar challenges in startups, embracing discomfort for entrepreneurial success, navigating startup challenges and resilience, embracing challenges in the startup journey, and creating systems for success and happiness in this insightful podcast

Learn how to build the first version of your product this weekend by focusing on one core feature. Discover how to leverage customer inertia to make your product irresistible. Dive into the world of chronic pain management and the importance of understanding customer needs. Explore the value of starting a product with humility and iteration for fast evolution.

Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. TackleboxIdea to Startup NewsletterFermenting IdeasPod: Customers speak ProblemPod: How to Create a Strategy for your StartupReadwiseIdea to Startup Bot00:26 Idea People02:47 A Baseball Training Facility04:45 Inversion07:46 Smooth Jazz9:24 Part 1: Identifying the Problem12:34 Part 2: Collecting17:22 Part 3: Chewing20:14 Part 4: Testing21:37 The End + How to Start

Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.TackleboxIdea to Startup NewsletterIdea to Startup BotMore Concierge MVP Examples00:00 - Opening and introduction02:00 - The chicken and egg startup04:50 - The value of a Concierge MVP07:20 - The four steps of a Concierge MVP11:00 - Example story of coaching service Concierge MVP14:20 - Challenges with selling/positioning the Coaching MVP18:30 - Learning from Concierge MVP results22:45 - The End - Momentum

This podcast explores the importance of strategy in startups, using examples from a stand-up comedian and GoPro. It discusses the significance of problem-solving mindset and creating a memorable strategy for growth. The podcast also emphasizes the need for a guiding policy and coherent action when crafting a startup strategy.

Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  TackleboxIdea to Startup NewsletterIdea to Startup BotFarnam Street - Surface AreaThe AlchemistNatalie Imbruglia - Torn00:30 When to Quit Your Job03:25 Life Expenses Excel Sheet04:05 The Skeptical Startup Framework06:25 The Idea: Home AV Improvements07:44 Smooth Jazz08:22 The Logistics of $8k11:26 An AV Marketplace12:46 Reduce the Surface Area15:27 The Search16:30 A Lead for the AV Startup19:16 The End - Your Goals19:26 A Goal Framework

The guest Linguini brings a unique perspective on entrepreneurship and problem-solving. They discuss the importance of pursuing problems that improve lives, even if they're not urgent or painful. Topics include exploring the operating system Linguini, building products that add value, status level jumps in business ideas, and starting with the right customer for success.

Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.TackleboxIdea to Startup NewsletterIdea to Startup Bot00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian’s seen in a while06:42 Smooth Jazz07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee