Idea to Startup

Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. BylddTackleboxIdea to Startup NewsletterIdea to Startup Bot0:27 Intro - Noticing What People Hate05:00 The Car Problem07:52 BYLDD09:15 Solving Hard Problems13:42 Decision Hunting15:30 Chronic Pain18:30 The End - Problem Hunting

Dive into the fascinating world of entrepreneurship and discover the Daniel Tiger SOP, a game-changing approach to tackling daunting tasks. Learn how going beyond your comfort zone can spark innovation and personal growth. Hear humorous childhood stories that emphasize resilience, and explore how structured methods can help founders differentiate their startups. The conversation reveals how managing discomfort is key to making meaningful connections with customers and achieving unique results.

Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. TackleboxWeekly Podcast NewsletterThe Great Talks, Lectures, and Speeches of HistoryNotion + Notion Web ClipperReadwiseZapierOgilvy on Advertising0:30 Intro - Creativity2:00 What if you’re not creative?2:53 Creativity is Mushing3:39 Creativity Equation5:15 Summer Internship6:28 Bill Simmons7:48 In on the joke9:20 College Commencement Speeches10:07 Kenyon Commencement Speech - Two Fish11:20 Smooth Jazz11:52 The System14:00 The Logistics15:22 Intake17:29 Reflection18:30 Output19:30 Ogilvy on Advertising

Discover how one-person landing pages can serve as a powerful tool for startups looking to pinpoint their unique value proposition. The discussion highlights a framework to identify and attract the right customers, featuring concepts like the Emotion/Logistics/Urgency flow. Personal anecdotes illustrate real-world applications, demonstrating the importance of tailoring products to consumer feedback. Uncover tips for creating impactful landing pages that not only anchor your business but also drive meaningful engagement.

This podcast discusses pricing strategies for startups, including finding margin, the Taco Bell pricing strategy, and using price to attract customers. They explore pricing an AI assistant, basketball lessons, honey, and pilates. The importance of pricing correctly is emphasized to ensure business success and customer engagement.

Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, and we'll talk about a Magician on the Upper West Side.TackleboxHow to Make $1,000 TodayIdea to Startup NewsletterIdea to Startup Bot 01:25 Intro02:32 Make as Much Money As You Can In One Week10:13 Smooth Jazz10:45 The Magician14:22 Non-Alcoholic Drinks

Discover how to prioritize high-value work as an entrepreneur, with insights on differentiating between crucial and less critical tasks. Learn strategies for effective prioritization and workflow for idea-stage founders, including creating an operating system to manage distractions and track progress.

Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get a little help from Goodfellas and Taylor Swift. TackleboxIdea to Startup NewsletterIdea to Startup BotAnti-Hero - I stare directly at the sun but never in the mirror - (quietly a better version)Goodfellas00:30 Intro02:54 Is My Idea Actually Good?04:13 Goodfellas05:44 Smooth Jazz06:11 Should I Stop Doing This Podcast?08:24 The Process08:55 The Three Prompts12:20 The Things That Always + Never Work Lists17:27 The Plan18:58 You19:57 People Over 30 Don’t Sprint

Learn how to create impactful content without feeling overwhelmed. Discover the best way to generate content, explore different stages of the content system, and find out about the best burrito in NYC. Understand the importance of noticing details, empathizing with customer needs, and engaging with your audience in unique ways.

One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We’ve Got Mice05:15 The Mouse Man’s Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons