Idea to Startup How to Engineer Luck
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Nov 13, 2024 Luck in entrepreneurship can be engineered, rather than left to chance. The discussion highlights five types of luck, including serendipity and preparation, and how these can be strategically leveraged. By identifying 'luck gatekeepers' and building a 'luck budget', founders can enhance their chances of success. Engaging media effectively and maintaining consistent luck routines can also lead to breakthrough moments. This fresh perspective will change how you think about luck in your journey!
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Luck Is 90% Action
- Luck is mostly about action, roughly 90%, with only 10% chance involved.
- By repeatedly creating the right conditions, you effectively engineer your own luck.
Press Pitch Success Story
- Brian Scordato shares his story of how he engineered press coverage for his startup Three Degrees by removing friction for journalists.
- By drafting nearly complete article pitches focused on shareability, they got significant early traction and downloads.
Five Types of Luck Explained
- There are five types of luck: serendipity, preparation, network, creation, and persistence.
- Targeting each type with different strategies transforms luck from random chance to deliberate engineering.