The Always Work and Never Work Lists

The always work and never work lists are fundamental tools for successful entrepreneurship, focusing on the distinction between effective and ineffective strategies. The contents of these lists are rigorously vetted; methods on the always work list consistently yield positive results, while those on the never work list do not. The overarching purpose of these lists is to navigate the unpredictable landscape of business-building by aligning actions with the highest probability of success. By adhering to these lists, entrepreneurs can improve their decision-making processes, thereby increasing their chances of experiencing favorable outcomes or 'luck' in their ventures.