2min chapter

Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

CHAPTER

Building a Community - Invested Relations

Once we got the money in the bank, we went to a real expensive dinnerand got abt half of jets and stuff like that. So i think what's cool to talk about now is like, so you raise some money and question, like, what you do with it? And so what you guys are kind of doing is just like amplifying this story telling. I believe thit. That's all we want to credit with that storeandh's been really successful to this point. We always knew that we needed to bring these assets that we were selling, and that letting people invest into life in some way.

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