INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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The Start Up Smile Curve
When designing for a newspaper, it's the idea that you want to be someone ave folded on a train somewhere. I'm an old designer now, but when i was young, i was called above the fold. We send out our our email up dates at like, seven forty five a m on sunday, cause everybody's going to send it on monday. It sounds so counter ansuiti a to invest indething that might change. But we're always trying to be into position that we're doing something a little bit different.
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