Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

00:00

The Start Up Smile Curve

When designing for a newspaper, it's the idea that you want to be someone ave folded on a train somewhere. I'm an old designer now, but when i was young, i was called above the fold. We send out our our email up dates at like, seven forty five a m on sunday, cause everybody's going to send it on monday. It sounds so counter ansuiti a to invest indething that might change. But we're always trying to be into position that we're doing something a little bit different.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app