Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

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What's the Difference Between Equity and Scalability?

It's the idea that it can truly be, you know, very disruptive and nfinancially transformativend and change the market place. So we had to make the decision to give up equity in the business for what we knew would be success if we can grow quickly. We get the check, and then it goes like, our head down, builld for a year, and then sell it again, and we have to do it again next time. That's jhats what the cycle's been for us to this point. I don't see it changing any time in the future,. ecause we are still in that growth tase right now, for sure.

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