Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

00:00

How to Solve a Problem Like This?

We just threw money ot at ta start, like chris bought the first two cars ot of pocket. We had acoupl pople tring to inturn for us that we actually brought on board as our first employees. And they're stll a, the company now. But it was this situation where t was like, we can't obviosly do this forever. That whole process for the first car, which was a 77 thousand dollar vehicle, was on around like eight months, nine months total,. For that first ipo that we ever did. It took around like two months to fill two and have onths to fill 77 thousand dollars of an ipo. Now

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