2min chapter

Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

CHAPTER

Founders Need to Be 'Selfish'

We try 't preach that as much as possible outsiide the company. Founders need to be, in a way, for lack of a better term, selfish in that, like, you're going to send out emales where you need something from someone,. So then being thoughtful around that and saying like, aright, this is a selfish email. Maybe offered some value. Maye do something interesting with it, so that everyone knows why i'm here, but i can still get some value, or give some value. That's cool. For the next phase, i want to think about growth. You guyes have raised two rounds capital? Yes, we did. We raise

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