Idea to Startup cover image

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

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Founders Need to Be 'Selfish'

We try 't preach that as much as possible outsiide the company. Founders need to be, in a way, for lack of a better term, selfish in that, like, you're going to send out emales where you need something from someone,. So then being thoughtful around that and saying like, aright, this is a selfish email. Maybe offered some value. Maye do something interesting with it, so that everyone knows why i'm here, but i can still get some value, or give some value. That's cool. For the next phase, i want to think about growth. You guyes have raised two rounds capital? Yes, we did. We raise

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