
INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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Introduction
rob petrazo is the founder of raleigh road, a stock market for collectables. The company allows you to buy and sell these really high and rare collectables that have a strong history of appreciation but haven't been available to the masses. They've got one of my favorite tag lines of all time, the investments of the rich, now available to all on raleiyh road,. You can invest in crazy things as if they were stocks. So on 19 63, ferrari, the shoes michael jordan wore in 19 88, dung contest, roll exes, burk and bags, all sots of stuff. Then if the things you invested in go
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