INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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How Did You Tell That Story to Your First Customers?
How did you tell that story to your first customers and get them excited? Who were those first customers? Ye, we got lucky. We haveagreat grup of friends, myself, chris and max. And they're all people that, you know, we all, even the one tht were not superfamiliar with. So it's like, no, also, here's this car that's comeand coming alive.
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