INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Idea to Startup
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A. What's Your Favorite Item?
Raley road is an online auction site for collectables. It was founded by a former designer and his two co-founders in 2011. Raley Road has since gone from strength to strength, selling more than 100 million items every year. The company also sells news stories about events that are relevant to its users.
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