The Audiobooks Podcast

Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |

Oct 2, 2020
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
How to Maximize the Size of Your Blue Ocean
02:37 • 3min
3
The Three Tears of Non-Customers
05:20 • 4min
4
Pretamaje's Blue Ocean: Exploring the Demand of First-Tier Non-Customers
09:08 • 3min
5
Why First-Tier Non-Customers Want to Jump Ship and Leave Your Industry
11:49 • 3min
6
J.C. DeSalle's Street Furniture Strategy
14:51 • 2min
7
The Importance of Understanding Second-Tier Non-Customers
17:02 • 3min
8
The Potential of Non-Customers in the Defense Aerospace Industry
19:59 • 3min
9
The JSF's Decision to Build One Aircraft for All Three Divisions
22:57 • 3min
10
The Strategic Profile of the JSF-F-35
25:46 • 3min
11
How to Maximize the Size of Your Blue Ocean
28:49 • 3min
12
How to Achieve a Successful Blue Ocean Strategy
31:43 • 3min
13
The Six Stages of the Buyer Experience Cycle
34:24 • 3min
14
The Six Utility Levers of the Buyer's Experience
37:10 • 2min
15
The Greatest Blocks to Utility for the Massive People
39:09 • 4min
16
The Rise of Knowledge-Intensive Products and Services
42:52 • 3min
17
How to Set a Strategic Price for Your Blue Ocean Idea
45:42 • 3min
18
The Different Forms and Functions of Alternative Products and Services
48:33 • 4min
19
The Importance of Strategic Pricing
52:15 • 2min
20
How to Hit the Cost Target
54:20 • 3min
21
How Swatch Reduced Costs by Streamlining Operations
57:05 • 4min
22
How to Make Your Desired Profit Margin Without Compromise on Strategic Pricing
01:00:52 • 2min
23
The Three Levers of Pricing Innovation
01:02:31 • 3min
24
How to Overcome Fear and Resistance in a New Business Idea
01:05:15 • 3min
25
How to Engage Stakeholders in a Blue Ocean Strategy
01:08:06 • 3min
26
The Failure of Philips' CDI and Motorola's Iridium on the BOI Index
01:10:55 • 2min