Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
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J.C. DeSalle's Street Furniture Strategy
Many companies refused to use low value added outdoor advertising because it was either unacceptable or a luxury they could not afford. J.C. DeSalle figured that as long as the revenues generated from selling and space exceeded the costs of providing and maintaining the furniture at an attractive profit margin, the company would be on a trajectory of strong, profitable growth. The strategy eliminated city's traditional costs associated with urban furniture.
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