Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Three Tears of Non-Customers
There are three tiers of non-customers that can be transformed into customers. The first tier is closest to your market, while the second and third lie farthest from it. By focusing on key commonalities across these non-customer and existing customers, companies can understand how to pull them into their new market.
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