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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Rise of Knowledge-Intensive Products and Services
Rise of knowledge-intensive products also creates potential for free riding. This relates to the non-rival and partially excludable nature of knowledge. People will not buy a product or service when it is used by few others. As a result, many products are an all-or-nothing proposition. Either you sell millions at once or you sell nothing at all.
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