AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
How to Set a Strategic Price for Your Blue Ocean Idea
Many of the most powerful blue-ocean ideas have tremendous value, but in themselves consist of no new technological discoveries. Companies must start with an offer that buyers can't refuse and keep it that way to discourage any free-riding imitations. A tool called the Price Corridor of the Mass helps managers find the right price for an irresistible offer.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode