Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
How to Set a Strategic Price for Your Blue Ocean Idea
Many of the most powerful blue-ocean ideas have tremendous value, but in themselves consist of no new technological discoveries. Companies must start with an offer that buyers can't refuse and keep it that way to discourage any free-riding imitations. A tool called the Price Corridor of the Mass helps managers find the right price for an irresistible offer.
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