Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Strategic Profile of the JSF-F-35
The JSF program was able to offer a superior fighter plane at a lower cost. By reaching beyond the existing customers of each of the three military branches, it aggregated demand previously divided among them. Lockheed Martin was awarded the massive $200 billion JSF contract in fall 2001. The first JSF-F-35 is set to be delivered in 2010.
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