Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Six Stages of the Buyer Experience Cycle
Phillips' CDI was a video machine, music system, game player and teaching tool all wrapped into one. Yet it did so many different tasks that people could not understand how to use it. Value innovation is not the same as technology innovation, authors say. The buyer utility map helps managers look at this issue from the right perspective.
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