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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Six Utility Levers of the Buyer's Experience
Cutting across the stages of the buyer's experience are what we call utility levers. The most commonly used lever is that of customer productivity, in which an offering helps a customer do things faster or better. To test for exceptional utility, companies should check whether their offering has removed the greatest blocks to utility Across the entire buyer experience cycle for customers and non-customers.
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