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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
How to Engage Stakeholders in a Blue Ocean Strategy
The General Public Opposition to a new business idea can also spread to the general public. Monsanto's mistake was to let others take charge of the debate about genetically modified food, says Peter Boulden. The key challenge is to engage in an open discussion about why the adoption of the new idea is necessary," he writes.
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