Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
Pretamaje's Blue Ocean: Exploring the Demand of First-Tier Non-Customers
Pretamaje is a British fast food chain that opened in 1988. It has expanded its blue ocean by tapping into the huge latent demand of first-tier non-customers. For Pret, professionals in European city centres principally frequented restaurants for lunch. They wanted lunch fast, they wanted it fresh and healthy, and they wanted it at a reasonable price. The insights gained shed light on how Pret could unlock and aggregate untapped demand.
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