Pretamaje's Blue Ocean: Exploring the Demand of First-Tier Non-Customers

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<p><span style="font-weight: 400;">Book Summary:</span></p>

<p><span style="font-weight: 400;">Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.</span></p>