Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
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How to Maximize the Size of Your Blue Ocean
To achieve value innovation, companies should challenge two conventional strategy practices. By aggregating the greatest demand for a new offering, this approach attenuates the scale risk associated with creating a new market. Instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value. That allows companies to reach beyond existing demand to unlock a new mass of customers that did not exist before.
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