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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
How to Hit the Cost Target
A company should start with the strategic price and then deduct its desired profit margin from the price to arrive at the target cost. When target costing is driven by strategic pricing, however, it is usually aggressive. To hit the cost target, companies have three principal levers: streamlining operations,. introducing cost innovations from manufacturing to distribution.
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